Craig Newmark - founder of the wildly-successful, newspaper-revenue-munching free classified web sites, Craiglist - has decided that now that he's sucked the gravy out of many daily newspaper revenue stream, it's time to go for the main course - the news itself.
Newmark, who's stated motivations for launching his sites have always been more social than financial apparently believes there is a groundswell of distrust and dislike for the mainstream media and it's time to ride that wave.
In a seminar at Oxford University, reported in The Independent this week, Newmark tipped his hand somewhat.
"Mr Newmark said that he expects to launch a project in the coming weeks to harness the "wisdom of the masses" that has fuelled his advertising site and apply it to daily journalism. ...
"Things need to change," he said. "The big issue in the US is that newspapers are afraid to talk truth to power. The White House press corps don't speak the truth to power - they are frightened to lose access they don't have anyway."
Craiglist is in dozens of major US cities, and handful of European and 11 Canadian cities. They're not in Hamilton (yet) but they are in Toronto. A search of that site turned up just over 200 ads from Hamiltonians.
Do you think the Four Horsemen have wi-fi?