Ka-Boomer ? Talking about MY generation.

Your 50+ year-old readers are paying attention and this is what they are saying " It's all about me."
Matt Thornhill is a market researcher who started the Boomer Project three years ago to get a better handle on Boomer consumers. He says pay attention.
They have money, flexibility, want to be engaged, and will pay attention to you if you serve them. Boomers know they are not getting younger and are searching for ways to leave their mark. They want to serve and want to make the earth a better place, socially and environmentally.
"This is the generation that started the environmental movement," says Thornhill.
"They've spent the bulk of their life consuming and now they are saying, "How can I give back? How can I contribute?"
Anyway newspapers can go green will be asset to these socially-conscious consumers, he says. The Boomer mantra: Viva The Vital. Boomers are a force and smart marketers will find ways to tap their vitality in the following areas: Financial
Physical (they are going to the gym, watch what they eat)
Mental (watch for mental gyms)
Social (they've spent 40-50 years developing social networks are not about to let that go
They want to stay involved (volunteer rates in this group are way up)
Spiritual (sales of spiritual and religious books are way up. This group is looking to see what's beyond the white light).
Thornhill's research can be found at his Boomer Project website, where you can also listen to him yourself in a short two minute video.
He says if you email him matt@boomerproject.com, he will send you a copy of his 24-page report.
Blogged by jpscribbler
(photo is from Kevin Slavin's Flickr photostream)