Rob Curley, the disarmingly candid news web guru behind LJ World and the washingtonpost.com's fabulous "On Being" site, talked about running an ad in Naples, Florida, when he was working there and they were launching Studio 55, a daily newscast.
I'm paraphrasing badly, but the ad featured photos, headshots, of every single member of the Naples Daily News newsroom, all 100 of them, and then pointed out that the local TV news station had a newsroom staff of 10. "Who would you rather get your news from?" the ad asked.
"Yeah, they hated us for that one," Rob said with that dry smile of his.
The local TV folks may have hated them, but I'm betting their web users don't. Studio 55 is a simple, low cost, perfectly serviceable newscast, covering 3 items or so, plus the weather, and incorporating readers and staff photos, staff video and in-studio narration - all stitched together with some very slick graphics and sound. (More on the philosphy and mechanics of Studio 55 in a minute.)
Folks, this is your future.
In yesterday's lunch Leonard Asper talked about adding video
capabilities to the CanWest newsrooms and, half jokingly said, "The
CRTC (Canadian Radio Television Commission) will probably never allow
us to have a television station in Ottawa, but there's nothing to stop
the Ottawa Citizen from becoming a local TV station," and of course
he's right.
Think of the size and reach of your newsroom — compare it to your
local TV news operation. "Who would you rather get your news from?"
indeed.
Up next: Moving Picures II - how to build your own newscast - the Rob Curley way
Bill
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May 11, 2007
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What's This?
- Conventional Wisdom is a group blog, written by assorted staff at the Hamilton Spectator — reporter Bill Dunphy, managing editors Roger Gillespie and Jim Poling and advertising vp Kelly Montague — plus however many other people they can rope into reporting on the Newspapers '07 convention. The views expressed here are those of the authors and not their employers, families, assigns or heirs. (The banner photo used above, by the way, is from the Flickr stream of a photorapher who identifies himself as takomabibelot.. It depicts a bas relief of newspaper printing he found above a doorway on Seattle Times Square.)
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