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May 10, 2007

Online sigh of relief

Rob Curley, vice-president of product development for the Washingtonpost.Newsweek Interactive was by far my favourite speaker so far. What innovation!Onbeing
Curley spoke of the ever popular 'hyper-local' concept and gave some brilliant examples that were adopted by the Naples Daily News and Lawrence Journal-World in Kansas. Check out the video online program: On Being-brilliant!
Great advice about tapping into our intern resources and "every newspaper must have a supply of nerds". 
I must admit that while I was encouraged throughout the presentation that someone out there is doing this online stuff very well, my spidey sales senses were in high gear waiting for some indication of revenue success. Curley did not disappoint with a great finish alerting the audience that every city or newspaper has to have their own unique strategy and do what makes sense in their market.
While it appeared a ton of resources and revenue were being thrown at all of his wonderful projects, he also spoke of web revenue success!!!! Whew!
Kelly

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