Your strategy is all wrong
Christensen says that research shows that 90 per cent of successful new disruptive ventures (new ways of meeting unmet or unrecognized customer needs that threaten traditional business models) start off with the WRONG strategy.
And, need it be said, 100 per cent of failed ventures started off with - and ended with - the wrong strategy.
In fact, on average, successful new ventures change strategies FOUR TIMES before finding success.
To succeed at creating new, disruptive projects then, give yourself permission to fail and pay careful attention as you do, because for sure you will. Another way of summarizing this really useful approach:
Invest a Little, Learn a Lot.
It reminds me of a piece I read by Bob Young, owner of self-publication site Lulu.com (and the Hamilton Ticats), who made a massive pile of millions with his start-up company Red Hat Linux who wrote that he attributes his successes to his willingness to fail over and over again - something that began in high school. He figured he got a much better education much faster than others who had less trouble.
More later.
Bill
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