They're dummies. Or very, very rough prototypes. Well, maybe not even prototypes, "laydowns" is what the design team called the 18 pages they've put together to try and get a sense of how their 'A' section thinking would work.
Although their operating principles are pretty solid (more prominence to national and international news, bigger news hole, and different story telling techniques) their execution is still very much an organic thing. Prototypes are just that — and like we said in our note, things don't always end up exactly like you planned. You can look at some of the pages on the glass walls of Dana's office.(Sorry, no .jpg's or .pdf's were availlable.)
But what do you think of the plans so far?
Do you mind losing page two to ads? Do you like the bright briefs that
will populate A3? How about a daily page of wire photos? Some of the
ideas are a bit Back to the Future — local news starting on Page A7,
the editorial/opinion section back up to two pages, a bifurcated
business section.
Bear in mind that some of the biggest changes don't appear on these
prototype pages: an increased emphasis on new ways to report local
news. Today's front page is a good example of that new approach - but
we'll come back to that later today.
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